How to understand marketing when starting a business

You can’t avoid marketing in business. Unless you have a few big, certain customers and you only do services for them. Everyone else, small and large business people alike, need to make themselves known to the world in order to get and keep paying clients and to keep their business going.

Where is today’s market

Consider also the following information, which says a lot about today’s marketing environment: people are more likely to search for content and shy away from ads; the number of people who have ad blockers turned on is steadily increasing; what can be grabbed or what people see is more acceptable than just reading about something.

We can still cite some numbers gathered by OnlineMarketingInstitute.org, a website about marketing. These are mainly related to video:

  • Ecommerce stores that use video content have an 80 percent higher conversion rate;
  • 73 percent of people are more likely to make a purchase if they are shown an informational video;
    on average, a one percent investment in video marketing will result in an 11 thousand euro increase in sales.
  • These figures are only informational, yet they illustrate well the direction in which the market is moving. People want to see, be entertained and spend as little time as possible making decisions. And you need to enable them to do that with your marketing activities.

    • Five pieces of advice not only for budding entrepreneurs

    Allocate a sufficient budget for marketing

    When you prepare your marketing plan, calculate how much you can invest in initial marketing and how much you will allocate to increasing your visibility (e.g. monthly) in order to not only attract new clients, but also to retain them. Have you quantified the conversion rate, i.e. how many clients for how much money you will get from each online and offline sms marketing tool?

    Consider email marketing platforms or customer data platform.

    Create content

    And invest in its distribution. It’s more effective than just paying for advertising. If you’re thinking of having your own site, don’t slow down your start-up by waiting weeks or months for an agency to prepare a customized website for you that include Seo optimalization. For example semrush headquarters are best in this industry. Try low-cost and faster alternatives, such as a site with an existing template that you can easily customize.

    Be honest

    Do not lie and do not mislead. In marketing, it’s okay to emphasize the positives. But it’s not okay to say something in content or advertising that isn’t true. It may come back to bite you after a while, customers will feel deceived, you’ll lose their loyalty and your business will suffer. spam via online email marketing is not good idea too.



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